Welcome to visit SHANG XIA website (“Website”). SHANG XIA TRADING (SHANGHAI) CO., LTD. (“SHANG XIA”) provides this “Privacy Policy” explaining the use of SHANG XIA website (www.shangxia.com). All commitments from us to our Website visitors are stated in this Privacy Policy, which applies to data either collected on our Website or directly provided by users themselves, excluding any personal or non-personal data that is collected through other websites (including those of our associated parties) or from other sources. As the types of service we offer are growing, the Privacy Policy for our Website may be updated regularly to reflect any change to the ways we collect, store, use, process or share data, and the date when the latest update occurs will be clearly stated on this page. You are obligated to read this Privacy Policy to learn about any possible change. Therefore, please read this Privacy Policy carefully each time when you use our Website to ensure that you are clear about any change we have made to the way we process personal data. If you move on to next step to use our Website, it means that you have agreed with any change happened to our Privacy Policy.
Collection of Personal Data
You may visit our Website without providing us with any of your personal data. However, if you would like to receive our newsletters, notifications or updates from us, and/or register to our Website and/or contact us, we may collect information on your personal identifications on a voluntary basis, including your name, phone number, email address, postal address and others. Also, we are likely to collect some of your information on non-personal identifications when you are using our Website, such as specifications on the browser and operating system you use, and data on your visits to websites.
We may automatically receive and keep the information in your browser and computer, among other things, including the IP address, information on cookies of our Website, features of software and hardware and your required browsing history. This collection is for the sole purpose of obtaining anonymous statistical information on the use of our Website and to guarantee its correct operation.
In order to provide you the best possible user experience, our Website uses cookies or other relevant technologies. Cookies are text files placed on your internet browser and used to store your personal preferences, and do not disclose your email address or any other personal identifications to others. We are also likely to collect information on which parts of the websites and what links or advertisements you have visited or viewed and any other activities you have conducted on our Website. If you agree to receive cookies, cookies will be sent to your browser and stored locally in your computer hard disk. Once you select to enter any information on your personal identifications on our Website, such information is likely to be linked to other data stored in cookies. We use cookies to store relevant information on your activities on our Website in order to recognize your identity when you visit or revisit our Website and provide you with more and better services through data analysis.You have the right to either accept or disable cookies. You may reset your browser to block cookies. However, we would like to remind you that you may not be able to use some cookie-based functions on our platform as you have disabled cookies.
Purpose and Use of Personal Data
The purpose of collecting information on personal identifications on our Website includes the intention to provide you with public information on us and our products, share news, latest news and reports upon your request, respond to all your requests, manage your relationship with SHANG XIA, understand your needs, analyze your feedback and opinion about our products or services, count and analyze particulars on the use of worldwide websites, ensure safety and compliance, conduct direct marketing activities, inform you of any change to our Website or our services, and provide you with other services. We reserve the right to use information on non-personal identifications in full aspects.
Special Notes for Minors
If you are a child under the age of majority, you are not entitled to use our services and thus are not expected to provide us with any of your personal data. If you are a child under the age of majority, you may only be allowed to enjoy our services in company with your parents or guardians.
Account Name and Password
If you intend to be registered as a member on our Website, you will be required to enter your mobile phone number or email and password. At the same time, you need to select certain questions for safety protection purpose and provide answers thereto, which enables us to confirm your identity when you forget your password. Entering the correct password is the only method to enable you to have access to your account. If you divulge your password to others, you may have lost the information on your personal identification as well, which is likely to give rise to in adverse consequences. Therefore, you are advised to contact us immediately whenever your password is endangered due to any kind of reason.
Disclosure, Use and Processing of Your Information
Your personal data will be processed manually by means of paper files or by means of electronic instruments, computerized and automated. Your personal data will be processed only by the internal staff of SHANG XIA duly authorized to do so under their respective job duties and exclusively for the purposes for which it has been collected.
We will not provide, sell, rent, share or trade users’ personal data to any unrelated third party. However, to make it convenient for you to use services provided on our Website, you agree and authorize our Website to either transfer your personal data to the associated corporations of SHANG XIA or other third parties to the extent necessary and/or instrumental for the above purposes (e.g. for IT services). We will request our associated corporations and such third parties to provide sufficient guarantees to implement appropriate technical and organizational measures to ensure compliance with applicable data protection laws.
You agree and authorize us to disclose or use your personal data for the purpose of identifying or confirming your identity, settling disputes, or helping protect the safety of our Website and restrict fraud, illegal or other criminal activities, in order to provide our products or services.
You agree and authorize us to disclose or use your personal data for the purpose of protecting your life and property, preventing the serious infringement upon others’ legitimate rights and interests or safeguarding public benefits.
You agree and authorize us to disclose or use your personal data for the purpose of improving our services, which will enable our services to better satisfy your needs and ensure you have better user experience whiling using our services.
You agree and authorize us to use your personal data for the purpose of keeping contact with you and providing you with information that you might be interested in, such as the commercial short messages to introduce or market products, services or promotions. If you do not want to receive those messages, you may unsubscribe the short message service by replying a text or by other available means we provide.
We may disclose information on your personal identifications upon request of any court summons or court order from any place of the world or as required by any law enforcement organs or other government institutions. We may also disclose information on your personal identifications under the following circumstances where we deem it necessary to do so, for example, to investigate or prevent any confirmed or suspected illegal activity or any other misconduct, or to take any other action against such activity or misconduct, or to protect and defend the rights, properties and safety of SHANG XIA, our users or others. If any of the above-said circumstances (where any serious security flaw appears) arises, we will adopt commercially reasonable methods to make you aware of the fact that we will disclose information on your personal identifications to others beyond clauses as agreed in this Privacy Policy.
Storage and Transmission of Your Information
All users’ information and materials collected by our Website will be stored at the servers located in Hong Kong.
However, we operate as a global company and rely on international service providers to support our global solutions. Your personal data may be transferred to another country/region other than Hong Kong.
Links to Other Websites
Our Website may contain links to other websites which may be owned or operated by a third party or its associated party. Such a third party as well as its associated party may collect your personal data. They and their servers may be located either within Hong Kong or any other country/region. Thus we are unable to control and will not be responsible for the privacy and safety policy of any third party or its associated party. We strongly encourage you to learn about all the privacy and safety practices of those third parties as well as their associated parties, in order to have knowledge of how they will process the information they are likely to collect from you. If there is any discrepancy between their privacy policies and the privacy policy of our Website, their privacy policies will prevail. We may add the websites of our business partners or shared brands from time to time when necessary.
Retention Period
Your personal data will be retained for as long as required for the purposes for which it was collected, and in accordance with the storage periods provided for by the applicable laws. After such period or where it is no longer required to retain data that can still identify you, your personal data will be either erased, anonymized or aggregated so that you may no longer be identifiable as a single individual.
Information Security
Our Website is equipped with appropriate security measures to ensure that the information we have collected will not be lost, abused or falsified. Such security measures include backing up data in other servers and encrypting users’ passwords. Our staff, agents and sub-contractors processing your personal data have signed a confidentiality agreement, or are otherwise bound to a duty of confidentiality, or are under an appropriate statutory obligation of confidentiality.
Notwithstanding the foregoing, please not that there is no perfect security on the Internet. We will not be liable for any direct, indirect, special or consequential damages that result from any incidents occurring out of the scope of our control.
Your rights
You can contact us or log into your account on the Website to exercise your rights over your personal data that we collect or use.
Your rights include:
— the right to receive confirmation on whether or not we process personal data concerning you, and in such cases you have the right to request a copy of the personal data we hold about you, and you can correct or complete the personal data that we hold about you at any time; — the right to object to or restrict the use of your personal data by us at any time; — the right to delete your personal data at any time; — the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal; and — the right to contact us if you believe that our use of your personal data is not aligned with applicable data protection laws. You also have the right to lodge a complaint with the data protection supervisory body in your country/region, or in the country/region where the data controller of your personal data is located.
Contact Us
If you have any comments and advices regarding this Privacy Policy or the measures taken by us for protecting your privacy and any questions arising out of the use of our Website or on how you might exercise your rights, please contact the data controller, i.e. SHANG XIA TRADING (SHANGHAI) CO., LTD., by sending an e-mail to website@shangxia.com.